The Power of Blogging and What I Hope To Learn In Vegas

What do television and blogs have in common?

Every year that goes by, that question becomes easier to answer. I have been making an annual pilgrimage to the National Association of Broadcasters convention in Las Vegas, Nevada for the last four years and every time I attend it seems there are more and more seminars devoted to the world of blogging, RSS feeds, social networking, Tweeting, podcasting, vodcasting and how to monetize them all.

This year, in fact, they have an entire seminar track called “New Media 2.0: Using Social Media and Podcasting to Reach New Audiences” with top speakers and experts from around the world speaking to a crowd that has historically been interested in the future of television and radio broadcasting.  There is even a seminar about now if but when Web TV will kill conventional television broadcasting for good.

Blogging is a powerful tool that anyone can use, and WordPress is king among the blogging solutions out there. I have used WordPress to create everything from a music review website with a streaming jukebox player ( to a food recipe site ( to a podcasting site ( that lets me broadcast my own radio show via iTunes (using the BluBrry’s excellent Powerpress podcasting plugin).  Episode fourteen of my podcast is all about blogging, monetization, Twitter and some of the best people to learn from in the world of blogging and SEO.

Newcomers to the world of blogging often mistake it for a new kind of LiveJournal or MySpace blog wherein one chronicles one’s daily life. But a Blog is a lot more than that. It is a complete content management system and a self-publishing platform, the same kind used by everyone from CNN to Perez Hilton.

Writing a blog is like being the editor of a magazine, even down to understanding your demographic, your traffic metrics, your primary subject focus, and even attracting advertising dollars. Army of the Dead psp

As you explore the world of WordPress and what it can do, you should always be thinking of your audience – who are they, why are they interested, how do they navigate your site, who may be willing to pay you for attracting those same viewers to their product?

Also, pay attention to this post – it may seem like a lot of self-promotion, but it is, in fact, a demonstration of linkbacks/trackbacks and cross-linking – a practice you must learn to use within your own posts; linking to articles that you have written for your blog within your new blog posts makes search engines hungrier for your site – they like to see correlations and cross-pollination.

I will be attending this year’s NAB show

Lemony Snicket’s A Series of Unfortunate Events move

as a media correspondent based on the strength of my blogs alone. Think of that – in nine months, I went from knowing what most beginners do, to getting a media badge to one of the top 50 largest media conferences in the US. That is the power of a blog. I look forward to reporting back what I find. If you are interested in a play by play, you might consider following my Tweets from the show – you can find me on Twitter @ConstantChange.

About the Author:
Keram is a new media consultant, music producer, actor and writer who opines on SEO at Light in the Piazza buy and society at Listen to Keram’s podcast at