Monetizing Your WordPress Blog

Many people get into blogging so they can make extra money. It’s very rare that you’ll get rich by running a blog. However, running a blog can make you extra money on the side or bring about perks you may not have thought of.

Here’s our quick guide to effectively monetizing your blog.

Google Adsense


This is by far the quickest and easiest way to monetize a WordPress blog. Google Adsense is a great program. If you’re unfamiliar with it, basically Google places ads on your blog relevant to the content on the page and when they’re clicked, you get a share of the ad revenue. It can add up quickly or slowly over time. It’s easily integrated into WordPress with some helpful plugins, but really you can place ads without resorting to using a plugin. Nothing feels better than getting that first check from Google.

Affiliate Programs

Google Adsense revenue will only earn you so much. Eventually you’re going to want to place ads that are relevant to your readers. The best way to do this is join affiliate programs. These work different than being part of ad network. Instead of getting a share of click revenue, you get a commission for any sale generated from the ad. If you have good traffic and join a popular affiliate program, the money will add up quickly. Some great places to start are Commission Junction and Linkshare.

Homegrown move Direct Ad Sales

Eventually, your blog will get popular enough that you’ll be able to cut advertising deals directly with advertisers. This will pay off more than contextual ad services like Google Adsense. How do you find advertisers? Find companies that deal with products in your niche and simply approach them about advertising. You’d be surprised at how many people will want to take you up on it. Sometimes it will take persistence, but it will pay off in the end. I highly recommend that you put together an advertising packet that shows your usage stats, traffic numbers, etc so that you have something to show potential advertisers.

Bartering

This is actually my favorite method of advertising. This is where you exchange ad space on your blog for a good or service. It works great if you really want something, can’t justify spending the money for it and have a great resource like empty blog ad space. Twitter is actually a great place to ink a bartering deal. On your contact form page, it’s not a bad idea to mention that you’re willing to exchange goods and services for ad space.

Free Stuff

Even if you don’t have advertising and your blog gets popular you will inevitably get free stuff, especially if you’re an authority in your niche. Make it easy for people to contact you by having a contact form they can fill out. There are many WordPress plugins that will help you setup a contact form quickly and easily. It’s very rewarding to get free stuff in the mail, knowing that it came because of your hard blogging work.

Flipping

This is the more adventurous route. Flipping is where you simply build up a blog, get it popular then turn around and sell it. That way you don’t have to deal with the stress of monetizing it and you get a flat price. The most important thing to remember about flipping is to be realistic. A niche blog that’s been around for a few months and doesn’t get much traffic is not worth thousands of dollars. People are also starting to buy floundering blogs, turning them around and then selling them on for a profit. It can be very exciting but also very stressful.

What’s your favorite method of monetizing your WordPress blog?

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